What is a shopping cart?
It is a funny
question since everyone uses a shopping cart when
they go shopping. On the web, it is very much the
same, however you cannot actually pick up items
and put them in your cart.
A shopping
cart for your webste allows you to sell items.
More importnatly it allows customers to shop
thousands of items, add them to a virtual
shopping cart and check out when done shopping.
The cart stores all the items they want to buy
and charges them for an itemized list of products.
The term
shopping cart is taken from the real world stores
and the idea is one that everyone can understand.
Of course some
carts are better than others. The best cart is
one that is simple and easy to understand. Since
your customer wants to buy something they will
not want to read instructions on how to use your
webstore.
A shopping
cart online needs to be simple, it needs to
function the same on all browsers and operating
systems, so it should be HTML only and no flash
or required plugins.
A shopping
cart should not require the user to register for
an account, most people will never take the time.
They want to spend time shopping, not learning
how to shop.
A good cart
will have full size images with detailed
descriptions of items but not so much that it is
confusing.
A shopping
cart is an essential component of any e-commerce
website. Without a way to add items to a virtual
basket, the buyer would have no way to buy
multiple items easily. The merchant needs to make
the shopping experience as easy and fun as
possible. And by doing so, the customer can buy
multiple products and larger purchases.
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